The HKTDC "Fashion Sourcing Hub" kicks off next Wednesday

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The HKTDC "Fashion Sourcing Hub" kicks off next Wednesday

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The "Physical + Online" exhibition focuses on fashion products to help exhibitors accurately capture business opportunities

23 November 2021 – To help SMEs continue to cope with their procurement patterns and business challenges under the pandemic, the Hong Kong Trade Development Council (HKTDC) will hold the "Fashion Sourcing Exchange" | Entity + Online Exhibition next Wednesday (1 December) to attract more than 580 companies from 9 countries and regions to participate in the latest products from various industries, including toys, baby products, gifts and premiums, Housewares, glasses and fine wine. The physical exhibition will be held first at the Hong Kong Convention and Exhibition Centre in Wan Chai from 1 to 3 December, while the online exhibition will facilitate the continued negotiation between buyers and sellers after the physical exhibition from 6 to 10 December.

The "Fashion Sourcing Hub" physical exhibition will showcase a wide range of consumer lifestyle products and solutions in the form of display counters. In terms of online exhibitions, Fashion Sourcing Hub will continue to provide exhibitors with 3D virtual exhibition booths to promote brands and products to buyers with creative visual effects to highlight product features. As in the past, the online exhibition has a business matching platform "Click2Match", which uses artificial intelligence to make matching promotions for buyers and sellers, providing conference arrangements, video conferences, live chat and electronic business card swaps, etc., to help enterprises establish connections through the online exhibition platform under the epidemic.

"Online Plus Entity" Exhibition Continues to Be Held Affected
by the epidemic, the HKTDC held the "International Sourcing Hub" for the first time under the "Online Plus Entity" exhibition mode from March to July this year, which won the favor of many exhibitors and buyers, reflecting market demand. According to an online survey conducted during the exhibition in March, the majority of buyers (82%) prefer to participate in exhibitions with both online and physical elements, opening up business opportunities in an online and offline mode.

"HKTDC is gradually resuming holding physical exhibitions in Hong Kong and will continue to hold activities in a mixed 'online and physical' model so that SMEs can fully grasp digital opportunities despite various travel restrictions," said HKTDC Vice President, Mr. Chow Kai-leung. ERB has been promoting digitalization to help SMEs make good use of technology to upgrade and transform. Complementing the "offline first, online later" model, Fashion Sourcing Hub mobilizes a network of 50 offices around the world to help exhibitors and buyers capture business opportunities with the help of e-commerce and new technologies first, through the quality of the ERB's exhibition facilities."

Four themes search for quality living
The Fashion Sourcing Hub showcases quality lifestyle products and solutions in four thematic categories:

• Play in Style: Baby products, toys and games products cover a wide range of baby products, interactive and instructional games, including:

• Marcus & Marcus (International) Limited Hong Kong Showcases Silicone Tilted Milk Bottles with Squeeze Spoons
• Andy Hong Kong brings a combination microscope that won the iF Design Award 2021 and Good Design Award 2021

• Gift in Style: Showcasing a wide range of beauty and wellness products, decorations, business gifts, fashion boutiques and more, discover trendy ideas, including:

• Hong Kong Boju Electronics Company showcases ultraviolet and ozone disinfection portable hangers with timed odor disinfection function • Hong Kong SooapMe presents Violet Energy Soap
to help you enter deep sleep

• Relax in Style: A wide range of lifestyle products covering a wide range of household items including home décor, cleaning supplies, kitchen items, home textiles and pet products, as well as a wide range of beers and fine wines, including:

• Aspirotech (Hong Kong) showcases cordless high-pressure spray guns for deep purification and disinfection of homes and offices
• Perfecto Hong Kong brings a range of Scottish craft craft beers

• Look in Style: A wide range of eyewear and optometry products, including spectacle frames and lenses, sports and professional eyewear, sunglasses, reading eyewear, eyewear accessories and packaging, and contact lenses and accessories, including:

• Japanese Excel Optical presents hand-painted frames and acetate arms that only a few craftsmen can complete with traditional techniques
• Korean RayMaterials brings anti-fog lenses that can be wiped with paper towels or ordinary rags for a more durable coating

Keeping abreast of the rapidly changing lifestyle trends of the epidemic, the "Fashion Sourcing Hub" welcomed 12 pavilions, including Fujian, Jiangsu, Jiaxing, Pinghu and Zhejiang in Chinese mainland; Japan's Fukui Optical Industrial Association, South Korea's KOTRA, and Taiwan's many guilds include gift guilds, furniture guilds, eyewear guilds, toy guilds and educational supplies guilds.

Seminar Sharing Marketing Strategies Three seminars were held at the exhibition venue from 1 to 3 December, including the "Epidemic Market Business Tips
" series, sponsored by AsiaWorld-Expo and the Hong Kong Convention and Exhibition Centre, which invited a number of guests to talk about KOL self-media marketing strategies, online and physical marketing case sharing, and O2O upgrade solutions 。 Other seminar topics include professional tips and tricks for shooting products with smartphones, digital marketing strategies, marketing technology applications, etc.

In addition, the 19th Hong Kong International Optometry Conference, organised by the Hong Kong Trade Development Council and co-organising the Hong Kong Optical Society and the Hong Kong Polytechnic University, was successfully held on 11 November. For the first time, the conference was held simultaneously in a "physical and online" format, with over 2,900 optometry industry participants attending. The HKTDC, in collaboration with the Federation of Hong Kong Trade, the Hong Kong Toy Association and the Hong Kong Toy Manufacturers Association, co-organised the webinar "Marketing Guide: Opportunities for the Toy and Baby Products Industry" was also held on 22 November. The two conferences will be revisited online on the exhibition website and the "Business to Easy" platform from 29 November.

Total Hong Kong exports from related industries:

industry	All year 2020	January-September 2021 (year-on-year increase)
toy	HK$29.63 billion	HK$24.43 billion (+20.6%)
Baby products	HK$3.72 billion	HK$2.6 billion (-12.2%)
Housewares	HK$3.01 billion	HK$2.6 billion (+21.6%)
Gifts & Premiums	HK$126.92 billion	HK$128.4 billion (+48.8%)
International fine wines	HK$4.09 billion	HK$4.01 billion (+60%)
spectacles	HK$160.4 billion	HK$143.7 billion (+27.6%)